The Director of Communications, Import and Luxury Wines, is a results-oriented leader who plans and implements communications programs for the company’s Import portfolio and manages the team responsible for the Luxury brand portfolio. The Director provides strategic counsel and leadership, and collaborates with marketing counterparts, import partners, sales and other company professionals to develop creative media, relations campaigns, events and consumer awareness initiatives that distinguish brands from competitors. The Director also works closely with other members of the Communications team to provide support and counsel for departmental initiatives, events, and/or programs across the SMWE portfolio.
Essential Functions:
• Develop and execute annual communications plans for assigned brands to enhance image, promote awareness, and achieve measurable results.
• Conduct media relations tours with spokespeople.
• Pitch and secure editorial from wine writers as well as broad market media.
• Organize high-profile events and/or represent brands at industry events.
• Hire, manage and review outside consultants.
• Inspire and manage staff to execute programs and achieve business goals.
Working Conditions:
• Office environment.
Physical Requirements:
• Prolonged sitting and computer usage.
Qualifications:
• Bachelor’s degree in Communications, Public Relations or related field required.
• Minimum of 10 years experience in Public Relations with increasing responsibilities.
• Wine industry and PR agency experience highly desirable.
• Demonstrate communications and media relations program development, execution and results.
• Demonstrated strategic planning, and verbal and written communications skills.
• Ability to work effectively as a member of a team as well as independently.
Please apply online via the Ste. Michelle website: www.ste-michelle-wine-estates.com/employment. Job# 10-0003. EOE

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